Synapsis AdsConnecting pharmaceutical brands with Africa's clinical community.
Synapsis is a clinical collaboration platform built for African clinicians. It facilitates peer learning, real-world case-based discussion, and access to Africa-relevant clinical guidelines — all in one purpose-built environment.
We are not a general medical information site. Synapsis is a practitioner community, where physicians, residents and allied health professionals engage directly with clinical content and with each other.
Our audience
Synapsis reaches a high-value, hard-to-reach audience: verified African clinicians actively engaged in clinical practice and peer learning.
Audience profile
- Medical doctors of every cadre — specialists, residents and medical officers
- Allied health professionals
Primary specialties
- Internal Medicine
- Surgery
- Paediatrics & Child Health
- Obstetrics & Gynaecology
- Orthopaedics
Engagement
- Weekly case discussions
- Guideline downloads
- Peer forum participation
Geography: Sub-Saharan Africa, with a primary focus on East Africa (Kenya). Every registered user is a healthcare professional.
A self-serve portal, not a media booking form
Register, get approved and run a campaign yourself. Everything below is live today — no account manager needed, though ours are here if you want one.
Build campaigns yourself
Write the creative, upload an image and see exactly how it will appear to a clinician before you submit it. Two placements are live: the dashboard carousel and the forum feed.
Fund an ad wallet
Top up by card or M-Pesa through Paystack. Campaign fees are charged from the balance when a campaign is approved, and you can see every movement in a running statement.
Track performance live
Impressions, clicks and click-through rate per campaign and per placement, with a daily series — updated from the platform rather than reported to you monthly.
Compliance review before anything runs
Every campaign is checked by a Synapsis operator against the standards below. You see the decision, and the reason if it needs changes.
Stay in control of spend
Pause or resume a campaign at any time, and request unspent funds back — refunded to the card that paid, or paid out to a bank account.
Tax invoices that work in Kenya
Add a KRA PIN and every payment produces an eTIMS-format invoice with the VAT breakdown, ready for your accounts.
Why advertise on Synapsis
Direct access to prescribers
Reach clinicians who prescribe, in an underserved and high-growth market that is hard to access anywhere else.
Content-first, not noise
Your brand appears alongside clinically relevant material — real case discussions and guidelines — never social-media clutter.
Africa-specific context
Clinicians engage with the conditions and guidelines that shape their actual prescribing decisions on the continent.
Early-mover advantage
Be among the first pharmaceutical brands to establish a presence in Africa's emerging clinical community platform.
Compliance-conscious
Every placement is clearly labelled and separated from independent editorial content.
Advertising & sponsorship formats
All rates in Kenyan shillings. Content sponsorships start on a fortnightly rate and switch to the monthly model as traction builds.
The three content sponsorships are available to buy yourself in the portal today. Everything else on this card is booked through our team — talk to sales and we will set it up for you.
Content sponsorships
Align your brand with Synapsis's flagship content series. Premium placements offering brand safety, clinical relevance and strong audience recall.
Forum Fridays Sponsorship
Exclusive sponsor of the weekly clinical case series posted to the Synapsis forum and promoted across Instagram and Facebook. Brand logo and tagline in the case post and all social promotion.
Rate
KES 37,500 / fortnight
or KES 65,000 / month
Guidelines Repository Sponsor
Named sponsor of the Synapsis Africa-Relevant Clinical Guidelines repository — the crowdsourced, clinician-built resource library at the heart of the platform.
Rate
KES 40,000 / fortnight
or KES 80,000 / month
Therapeutic Area Spotlight
Sponsor a themed case series or educational module focused on one therapeutic area — cardiovascular, diabetes, infectious disease and so on. Four-week run.
Rate
KES 105,000
per 4-week run
In-app display
Banner and tile placements inside the Synapsis app, seen by clinicians during active use.
Home Feed Banner
Top-of-feed leaderboard visible to all logged-in users. 728 × 90 px, static or animated.
Rate (CPM)
KES 2,300 CPM
Forum Sidebar Tile
Square tile beside forum case threads. 300 × 250 px. High dwell time — clinicians spend extended periods reading cases.
Rate (CPM)
KES 2,850 CPM
Resource Page Tile
Tile on the Guidelines & Resources page — the highest-intent area of the platform for clinicians seeking reference material.
Rate (CPM)
KES 3,600 CPM
Email & newsletter
Synapsis sends a regular digest to registered clinicians covering new cases, guidelines and platform updates.
Newsletter Banner Ad
Full-width banner in the clinician digest. Brand logo, a headline of up to ten words, and a URL. Sent to the full registered user base.
Rate
KES 26,000
per send
Sponsored Digest Feature
A clearly labelled 80–100 word sponsored paragraph in the digest — a new indication, a safety update, a prescribing reminder. Written by the sponsor, reviewed for compliance by Synapsis.
Rate
KES 45,000
per send
Data & research partnerships
Our closed, verified-clinician community generates insight that is difficult to obtain elsewhere in the Kenyan market — always anonymized and aggregate, never individually identifying.
Aggregate Prescribing & Engagement Insights Report
Anonymized, aggregate insight on guideline engagement and prescribing-relevant trends within a chosen therapeutic area, delivered quarterly. No individual clinician data is ever shared.
Rate
KES 150,000
per quarter
Sponsored Clinician Survey
A survey fielded to the registered user base on a topic you define — treatment patterns, unmet clinical need — with a summary insights report. Respondent incentives are budgeted and disclosed separately.
Rate
KES 95,000
per survey, plus incentive pool
Bundled packages
For brands seeking sustained presence, combining content sponsorship, display and email for reach and frequency. Every package includes a post-campaign engagement report.
Starter
Fortnightly to begin, then monthly
KES 60,000 / fortnight
or KES 85,000 / month
- Forum Fridays Sponsorship
- 1× Newsletter Banner
Growth
3 months
KES 380,000
- Forum Fridays Sponsorship
- Guidelines Repository Sponsor
- Home Feed Banner (CPM)
- 2× Newsletter Banner
Premium
3 months
KES 750,000
- Therapeutic Area Spotlight
- All display placements
- 4× Sponsored Digest Feature
- Dedicated campaign report
Packages roll out as the platform builds momentum. In the meantime the three content sponsorships above are available to buy today, and custom packages are available on request.
Compliance & editorial standards
Advertising to clinicians carries obligations. These are ours.
- All sponsored content is clearly labelled “Sponsored” or “Paid Partnership”.
- Synapsis editorial content remains fully independent of advertiser relationships.
- Pharmaceutical advertising must comply with applicable Kenyan and regional regulation, including PPB and KEBS guidelines.
- Our verified-clinician login environment allows gated placement of prescription-only medicine information restricted to healthcare professionals, consistent with PPB requirements that such content remain inaccessible to the general public.
- Synapsis may decline or request revision of any creative that conflicts with platform standards or clinical accuracy.
- No direct-to-patient prescription messaging. All HCP-directed content must be clinician-appropriate.
- Affiliate-commission structures and clinician-directed discount programmes are under legal review for compliance with PPB rules on inducements that could influence prescribing, and are not offered as advertiser products.
Next steps
We welcome the opportunity to discuss how Synapsis can support your brand's engagement with Africa's clinical community. Create an advertiser account to build and track campaigns yourself, or talk to us about a custom package or current audience analytics.